Sybase's Unwired Corporation

Recognising that his new company lacks the muscle to compete in its traditional competency – databases – with powerhouses like IBM Corp and Oracle Corp which are better able to market their databases to enterprise customers, Sybase Inc's new South-East Asia MD Andy Woo aims to steal a march on them by connecting corporate databases with mobile devices. 

These mobile devices include personal digital assistants (PDAs), new-generation mobile phones and notebook computers. Connecting corporate databases to them would enable what Sybase calls the “unwired corporation".