Coldplay single to be heard first on phones

The strong interest worldwide in ring tones has led the labels to see the prospects of new profit potential.

Cingular Wireless is launching a new promotion it hopes will make the charts, offering singles from top bands as ring tones even before they've been released. The program is launching with a new song from British band Coldplay from EMI Group's Capitol Records, but other labels will be included over time.

The aim is to draw attention to ring tones as a way to promote albums before their release.