SMS Solutions from Maxis

Maxis Communications Bhd has added two new applications - SMS Campaign Manager and Direct SMS - to its suite of enterprise SMS (short message service) solutions. 

SMS Campaign Manager, a web-based application, allows companies to communicate with their customers using SMS messages. Unlike mere SMS broadcasts however, replies from customers can be tabulated and summarised for analysis. 

With Direct SMS, organisations can build or extend their own applications to send and receive SMS messages. This enables certain events, such as a customer transaction, to trigger the system, which will automatically send the relevant SMS.